Real Natural: Why You Should Pay Attention to the ‘No Added Sugar’ Label

In recent years, the term ‘no added sugar’ has become one of the most popular labels in the health food industry. It’s widely used by brands to market their products as healthy or diet-friendly. But here’s the truth: not all ‘no added sugar’ products are the same, and some can even be misleading.

Let’s break it down. When a product claims ‘no added sugar,’ it simply means that no refined table sugar (sucrose) or high-fructose corn syrup has been included during manufacturing. However, that doesn’t mean the product is free from sweeteners altogether. Many companies substitute white sugar with artificial sweeteners can have metabolic, digestive, or neurological effects.

At PureBite, we’ve taken a different approach. We believe in true clean-label nutrition. That’s why we use naturally derived  concentrate in place of refined sugars. It’s a sweetener that’s closer to nature, minimally processed, and contains natural fruit sugars in their original balance. It retains small amounts of fiber, antioxidants, and polyphenols found in whole apples, and is much easier on the digestive system compared to artificial substitutes.

Why is this important? Artificial sweeteners have been shown in some studies to disrupt gut microbiota, impact glucose tolerance, and create cravings for more sweet foods. In contrast, apple juice concentrate has a more balanced effect on blood sugar and doesn’t interfere with gut health. This makes it ideal not just for fitness enthusiasts or people on a low-sugar diet, but also for parents looking for healthier snack options for their children.

When reading food labels, don’t just stop at the front. Turn the product around and look at the ingredient list. Many so-called ‘healthy’ products use sweeteners and preservatives that might defeat the purpose of buying something natural. At PureBite, we are committed to transparency: no artificial additives, no preservatives, no refined sugars—only 100% natural ingredients you can trust.

So the next time you reach for a product with ‘no added sugar’ on the label, ask yourself: is this sweetened with nature—or with chemistry? With PureBite, you get the real deal.